Guest Profiles & CRM
Know every guest before they arrive. Build the personalised relationships that define great heritage hospitality.
One Profile, Every Interaction
Heritage hotel guests expect recognition. Whether visiting a Lake District manor or a Devon coastal retreat for the fifth time, they expect staff to remember their room preferences, dietary requirements and favourite wines without being asked. Rezlynx Guest Profiles make this possible at scale.
Every guest interaction — reservations, check-ins, dining requests, complaints and compliments — is recorded against a unified profile that follows the guest across every property in your estate.
Unified Guest Profiles
Centralised records combining all stays, spend history, communication preferences and linked household members. Profiles merge automatically when duplicate records are detected, keeping your database clean without manual effort.
Dietary & Preference Tracking
Record and surface dietary requirements, allergen alerts, room preference notes (high floor, quiet room, feather-free bedding, walk-in shower) and any personal preferences noted by staff during previous stays. Alerts appear automatically at check-in and at dining reservation stage.
Loyalty History
Track cumulative nights, spend and visit frequency. Identify VIP guests, corporate accounts and repeat leisure travellers. Configure automated recognition milestones — complimentary upgrades, welcome amenities or a handwritten card — that trigger on reservation creation without any manual workflow.
Repeat Guest Intelligence
Rezlynx analyses repeat-guest booking patterns — seasonality, typical length of stay, room type preferences and ancillary spend — to generate targeted reactivation suggestions. Front desk staff see a guest's full profile on a single screen at check-in, so every arrival feels uniquely personal.
Build Deeper Guest Relationships
Discover how Rezlynx Guest Profiles help your team deliver truly personalised heritage hospitality.
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